Jun 6, 2019, by Chris Mench @Chris_Mench
‘Father of Asahd’ landed at No. 2 behind Tyler, the Creator’s ‘IGOR.’
DJ Khaled’s massive rollout of his latest album, Father of Asahd, wasn’t enough for the album to reach No. 1 on the Billboard 200 chart, and the Florida DJ reportedly wasn’t too happy. According to gossip outlet Page Six, Khaled angrily confronted Epic Records executives with an entourage in tow after finding out that he was projected to debut at No. 2, one spot behind Tyler, The Creator’s IGOR.
“He stormed into Epic with an entourage,” an anonymous source told Page Six. “He was angry and yelling. He threw a temper tantrum.” Another anonymous industry insider said that “He was furious. There was some nasty stuff said. Publicly, he’s all about ‘positivity,’ but there is a mean side to him that people don’t see. . . He overhyped the record and blew it up as his biggest album ever.”
At the heart of Khaled’s beef is reportedly Epic’s mishandling of album bundles attached to an energy drink, which he believes led to an estimated 100,000 downloads not being counted for his first-week sales. Album bundles are now a central tactic for major label artists, who pair
Last year, Nicki Minaj feuded with Travis Scott after his aggressive merch bundle rollout cost her fourth album, Queen, the No. 1 spot on the Billboard 200. “What we not gonna do is have this Auto-Tuned man sell sweaters and tell y’all he sold half-a-million albums, because he didn’t,” she said during an episode of Queen Radio.
Father of Asahd arrived with an aggressive promotional push, from an
Both Tyler and Khaled are signed to subsidiaries of Sony Music Group, meaning the company scored the No. 1 and No. 2 releases regardless of the order